Edina Sallay is the Senior Executive Producer at Minted Content, where she leads large-scale productions, operations, and client relationships across advertising and entertainment. She oversees complex domestic and international projects from development through delivery, managing multimillion-dollar budgets, cross-functional teams of more than 150 people, executive communications, operational systems, and vendor negotiations.

Throughout her career, Edina has produced award-winning campaigns for some of the world’s most recognized brands, including Apple, CNN, Nissan, and Call of Duty, as well as commercials airing during the Super Bowl. She is known for her ability to manage complex projects with precision, strong financial oversight, and calm leadership under pressure.

In addition to her production background, Edina has extensive experience in budgeting, financial planning, forecasting, cost control, business strategy, and operational leadership. She has worked closely with executive teams, agencies, cost-consultants, legal teams, and clients to ensure financial discipline, operational efficiency, and successful project execution.

Edina began her career in television in Hungary in 2007 and went on to produce multiple feature films and television series. One of her films became the second most-watched Hungarian feature film broadcast on television and ranked among the most-watched films overall in 2009. She moved to Los Angeles in 2012.

Edina studied Communication and Media Science at the University of Szeged, followed by Business and Management of Entertainment and Producing at UCLA, where she graduated with distinction in both programs. She later earned her MBA in International Business, magna cum laude, from National University and is a member of Sigma Beta Delta Honor Society and The National Society of Leadership and Success.

Her international background, financial expertise, operational leadership, and broad network across media, business, and public-facing industries have positioned her as a trusted leader across both creative and executive environments.